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Ermenegildo Zegna’s Couture Winter 2018 Menswear Show

Ermenegildo Zegna's Couture Winter Menswear 2018 Collection

The snowy runway was set by Swiss artist Thomas Flechtner and designed by Grafton Architects at Bocconi University in Milan. This frozen landscape with irregular lines of white plinths, showcase 45 diverse outfits in a suggestive scenography; that is the ambiance for the Ermenegildo Zegna Couture Winter 2018 Menswear Show. “We work around sartorial neologisms, which this season I have labelled with another neologism: Snowriting. Formal merges with informal in a sublime snowy scenario” described Alessandro Sartori, Zegna’s Artistic Director.…

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