The recently launched Porsche Experience Center Los Angeles (also known as PEC LA) has caused major excitement in the West Coast for countless esteemed car enthusiasts, the center (a sixty million dollar complex) vows to bring in over 50,000 visitors from all around.
The experience center was built on top of a former nine-hole golf course located in L.A.’s industrial South Bay, and the cutting-edge 53-acre site features numerous test tracks, event space, a fine-dining restaurant, and a limited but symbolic collection of time-honored Porsche race car classics. In addition, the new facility will act as the new Porsche Motorsports headquarters in North America, where Porsche’s most skilled engineers and factory technicians will maintain close support for more than 400 racing clientele from the U.S. and Canada with parts, components, and expertise & knowledge from an immaculate workshop enclosed in glass.
Detlev von Platen, former president & CEO of Porsche Cars North America, who just recently became the executive board member for Porsche’s global sales and marketing last fall, says the PEC LA “allows us to showcase everything Porsche stands for.” Not only the killer racetrack and the ravishing cars, “but also teamwork and, most importantly, people.” The company unobtrusively estimates the new Porsche Experience Center will bring 50,000 visitors, among a third of the visitors coming from current Porsche owners, another third from special/corporate events, and the remaining third from floor traffic. Porsche’s first Experience Center in U.S. (neighboring its North American headquarters of Atlanta) has already had 36,000 visitors since it opened last year in May 2015.
The main focal point for most visitors will be the high-performance driving programs, that are taught by professional instructors, many of whom are either current or former race car drivers. Students are able to drift around a wet skid pad in a Boxster, go off-roading in a Cayenne, test launch control in a 911, or race to your hearts content around the handling circuit in a Cayman. The prices vary between $385 to $950 for each 90 minute session course. PEC LA also offers restoration services of classic race cars for both private and corporate customers, but restoration facilities for road cars will stay in Atlanta. Von Platen puts emphasis that, “this center is all about the race cars.”
For more information visit: PorscheDriving.com
