Rolls-Royce is a name synonymous with old school luxury, but is ready to attract a younger generation of buyers. And they are hoping to help accomplish their mission with the unveiling of the all new Black Badge versions of the Ghost and Wraith at the Geneva Motor Show, which seem to be playing Jaguar’s villain card. The Rolls Royce insignia’s letters are now silver with a black background, the grill is darker, and even the Spirit of Ecstasy, which sits prominently atop the bonnet, is made from an ash-colored metal. The Black Badge is aimed to appeal to a younger generation looking to set themselves apart in a truly bespoke experience. Though apart from the dark finishes, buyers will be able to choose whichever interior and exterior color options they desire.
The Black Badge treatment is only available on Rolls-Royce’s entry level vehicles (Wraith & Ghost models), both of which are more performance-oriented than the company’s Flagship Phantom-series models. Rolls-Royce has also stated that they have no plans to offer the Black Badge customization on the Dawn, (the convertible version of the wraith). Though that may change depending on the customer demand they receive.
Both models will also receive performance upgrades to complement their villainous looks. The Ghost’s V12 will be modified to produce 603 horsepower, an additional 40 more than an ordinary Ghost. The Wraith’s V12 that produces 623 horsepower, which I presume Rolls Royce feels is more than adequate. As such the Wraith Black Badge experienced an upgrade in torque rather than horsepower, now pulling considerably more at low speed accelerations. Both vehicles will also have sportier suspension and even more aggressive transmission settings. If your in the market for a villainous V12 we see no better option. Priced at $350,000.
For more information visit: www.rolls-roycemotorcars.com
