Ferrari is set for a spectacular 70th anniversary celebration, which will take place at the world renowned Pebble Beach Concours d’Elegance in central California. In many ways Ferrari gained much of their quintessential panache from California. In 1947 when Ferrari’s first model, a 125 Sport featuring a 1.5 liter V12 hit the road, it set the course for something truly remarkable. Shortly after that, the Italian Marque gained a steadfast global following, especially so, in California. The first Ferrari to be imported stateside was a 166 MM Touring Barchetta, which quickly arrived in California in September of 1948. The Marque continued to grow even closer with the Golden State, demonstrated by their release of the 1957 250 GT California Spyder, which was Scaglietti’s stunning vision of an open-top 250 GT, designed specifically in mind for the North American marketplace. In line with this heritage, Ferrari has decided to celebrate their 70th anniversary at Monterey Car Week.
“This will be an historic celebration of Ferrari, bringing its seventy years of engineering, style and passion to life for our clients, collectors and fans during the incomparable Pebble Beach Automotive Week,” said Edwin Fenech, President & CEO, Ferrari North America.
This year, four separate categories of Ferraris will compete during Concours on the 18th fairway of famed Pebble Beach Golf Links. These categories are set to showcase significant race champions as well as one-off bespoke models. In addition, Ferrari North America will be dominating the first fairway, to host the Ferrari 70th Anniversary Concours; which will be taking place directly alongside the newly opened hotel “Fairway One at The Lodge”. Opening this month, the newest addition to the Pebble Beach Company’s hotel portfolio, offers meeting spaces, 38 luxurious guest rooms, and two 4-bedroom golf cottages. Ferrari will begin placing their cars along the first fairway on Saturday, August 19th, beginning at 4pm, where the public is welcome to join in to wish the Marque a happy 70th.
“Pebble Beach has a long and very strong relationship with Ferrari, particularly when you note the Ferraris and Ferrari drivers that made their mark here at the Pebble Beach Road Races in the early 1950s,” said Concours Chairman Sandra Button. “Our history together is almost as old as Ferrari itself, and we are proud that we continue to make history together.”
Ferrari also enjoys a strong motorsport relationship with central California. In 1952, driver Arnold Stubbs made second place in the premier Pebble Beach Cup race, while driving a Ferrari 212 Export Touring Barchetta; from then on, Ferraris were a shining star at every Pebble Beach road race. Starting in 1973, the Pebble Beach Concours began hosting a full range of Ferraris every year, featuring everything from 250 GTOs to Testarossas.
For more information on the Pebble Beach Concours d’Elegance, or to purchase tickets for the 2017 Concours, please visit: www.pebblebeachconcours.net
Photo Credits: Photo Copyright © Kimball Studios / Courtesy of Pebble Beach Concours d’Elegance
