Bulgari built the New Curiosity Shop to symbolize creativity in the brand, to challenge and surpass previous set limits, to bring about a contemporary edge to things, and to pay homage to the Old Curiosity Shop that opened in 1905. The New Curiosity Shop was designed as a concept store by Bulgari in order to restore and honor the once legendary Old Curiosity Shop at Via dei Condotti in Rome. Bulgari’s founder, Sotirio Bulgari got the name for the shop from a Charles Dickens novel, which was chosen to reestablish the Maison’s visionary outlooks and cultural history.
The shop officially made its launch on January 31st and features wide-range of curiosity from the Italian jeweler. The historical location became the perfect place to set up a space in which introduces you to many curiosities. It offers visitors an unforgettable experience that links the past to the future of Bugari and to the direction they’re heading towards.
Image credit: Bulgari
The interior of the New Curiosity Shop was made to integrate conflicting design elements and details throughout the layout. The exact purpose of adding contrasting aspects to the store concept was for assimilating dualism into it. On one side of the shop, you will step into a room with a refreshing ambiance that brings together exquisite wood, fine velvet, and evocative finishes. However, on another side there would be a room with sublime marble furnishings, luminescent color schemes, and entirely white leather finishes. To put it simply, the interior design of the New Curiosity Shop serves as the perfect playground for visitors to come in, choose from a wide array of curiosities, have fun and leave with a truly memorable experience.
Image credit: Bulgari
Bulgari created a couple of limited edition commodities exclusively for the New Curiosity Shop alone; these include pieces such as an all-new version of the Serpenti Twist Your Time and Serpenti Tubogas wrist watch that both come together with a separate pink gold and diamond pavé case. Furthermore, the party’s not finished just yet as the shop also introduces an exclusive and very beautiful mini jewelry collection called CONDOTTI10, in order to commemorate the grand opening.
For more information visit: Bulgari.com
Featured Image Courtesy of: Bulgari
