During Paris Fashion Week famed French Maison, Patou unveiled their very first new women’s ready-to-wear collection since the revival of the brand by LVMH. Founded in 1914, Jean Patou had been renowned for handcrafting women’s couture for decades throughout the 20th century. The all new collection was showcased at the Patou headquarters on Ile de la Cité.
The classic Jean Patou look was often characterized by their flowing evening gowns that blended high cutting edge fashion with elegant simplicity as well as their sportswear collection, which revolutionized the fashion industry. In 2018, LVMH appointed Guillaume Henry as Artistic Director of Patou. For the new collection, Henry’s designs were described by LVMH as “versatile and fun mischievousness.”
The Patou runway featured A-line skirts, sporty suits, and ‘exquisitely worked lace and floral embroidery.’ Parisian elegance meets streetwear was at the heart of Patou’s new collection where a collaboration with Le Coq Sportif shoe brand complimented Patou’s sportswear heritage. Guillaume Henry payed another homage to Jean Patou by embellishing “a denim jacket, a coat and a marinière sweater with an interlaced JP for “Jean” and “Patou.”” Jean Patou is often regarded as one of the very first designers to sign his creations with a monogram.
The new Patou women’s ready to wear collection will be available beginning mid-November on the Patou website.
Image credit: © Patou courtesy of LVMH
