« Say no to technology »
Thousands of movements adopted this statement, and today John Galliano did as well in Maison Margiela’s Spring 2018 Collection.
Margiela and Galliano in one house ultimately means craziness at its best. Those two designers do not focus on pleasing the commercial public rather than creating actual pieces of art. And this time Galliano took a stand against this modern world we live in, dedicated to following the latest trends and having over 2 Million followers on Instagram.
He created pieces that alone are worthy enough to spend hours staring at. The twist, however, wasn’t in the design but rather the fabric used. It consisted of polka dots and holographic fabric. The focus on these two together was for the following: the audience of the fashion show were asked to turn the flash on and to take pictures of the designs. When doing so, the two fabrics together will give off a different look than without flash.
Maison Margiela Artisanal SS18 with flash
Maison Margiela Artisanal SS18 without flash
When producing the pieces, Galliano claimed they kept taking photographs of them. And according to the pictures, they made the right adjustments. With the models walking down the runway, the audience captured each moment and froze the glamour and magic in it, as Galliano said. In a world where the human eye is not enough anymore, Margiela’s designs were fully exposed through a click on your phone.
