Sustainability focused beauty brand, MAKE UP FOR EVER, has released WATERTONE, a beauty product focused on fans of natural beauty. Developed by professional Makeup Artists, the foundation with a range of 23 shades was created to meet the needs of all skin tones. Another highlight is the fact that WATERTONE is crafted without the use of animal derived ingredients. Packaged within a recyclable glass bottle with a removable cap that doubles as a palette, even the product’s paper packaging is sourced from sustainably managed forests. The product is formulated from ‘94% nature-derived ingredients’ and is 78% water based with under 1% fragrance.
WATERTONE features two unique complementary products that were also developed with a conscious for sustainability. The ARTISAN BRUSH #116 and WATETONE SPONGE were developed by the brand’s professional Makeup Artists to enhance the foundation’s performance. The artisan brush is constructed of a Beech-wood handle and synthetic-bristles, whereas the latex free sponge is crafted with water-activated materials to deliver an ideal finish. This unique and innovative product delivers on MAKE UP FOR EVER’s mission of sustainability and an inspiration for unique beauty.
Images courtesy: © Make Up For Ever
