Italian luxury house Gucci has just released their new Spring Summer fragrance “Bloom”, which was developed by Gucci’s Creative Director Alessandro Michele. The fragrance was inspired to serve as a representation of the modern woman, while actress Dakota Johnson serves as the face of the campaign. The release of this aromatic essence was given a commemorative celebration on May 2nd with a party taking place in New York.
Bloom consists of a mix of tuberose and jasmine, along with Rangoon Creeper (a rare flower native to South India) that for the first time ever is being used in a fragrance. Michele, who has been the Creative Director of Gucci and is in charge of all of Gucci’s collections since 2015, collaborated alongside master perfumer Alberto Morillas in order to produce this exquisite fragrance of pure perfection.
The perfume will come in a prototypal, rectangular-sized bottle, festooned with a minimalistic black and white label as well as a blooming floral pattern that complements Gucci’s ready-to-wear collections. Bloom is currently available to pre-order in a limited amount before it makes it’s official release, which will begin in August for the U.S. or Spring 2018 for Europe.
For more information visit: Gucci.com
