Bvlgari perfume division has announced their newest partnership, a collaboration dubbed “Flower Gems of India.” The program, which has been praised for its efforts to support 100 family-owned Indian Jasmine farms, will feature perfumes designed by Firmenich and Jasmine Concrete, a specialist in the production of floral extracts for perfumes. The three-year long program will focus on flowers produced in India’s Tamil Nadu state.
The Italian house, which was founded in Rome nearly 150 years ago, has long maintained a passion for sourcing the best of materials. The “Flower Gems of India” is a demonstration of Bvlgari’s undying resolve for creating remarkable products that bridge the gap between luxury and sustainable, ethical and responsible production.
“It became important to us that we contribute to support the communities that enable us to create our masterpiece fragrances, and that we establish a sustainable approach to preserve and support the local economy. Like our jewels, our fragrances are crafted from nature’s finest gems and we are passionate about finding, sourcing, and wherever possible, supporting the production of these extraordinary ingredients,” says Jean-Christophe Babin, Chief Executive Officer of Bvlgari.
Sound, scientifically based farming techniques are at the heart of Bvlgari’s approach to Jasmine production. Methods will focus on advising small farms on how they can improve soil quality and better manage their water supply to ensure improved quality flowers and ultimately higher levels of profits to improve the farmer’s and their family’s own quality of life.
Most importantly of all, Bvlgari’s “Flower Gems of India” will help promote and keep alive the act of traditional Indian flower cultivation and improve the livelihood of Indian Farmers.
Image credit: © Bvlgari, courtesy of LVMH
